One of the most exciting collaboration of the year has just launched, few days ago. Alex Steinherr, ex beauty editor at Glamour UK, beauty and skin care goddess, now one of the most important influencer in the field, has just launched her collaboration with the high street store Primark. We could have waited from such an important beauty figure a collaboration with a luxury beauty or skincare brand, but no, she has decided instead to bless us with her advices and amazing products for a very affordable price - the average is £5, absolutely crazy. The range counts 20 products, divided in 5 categories. It is hard to pick up a favorite, all I want to do is buy and try them all!
It took Alex two years to develop this range, and she had the complete control over everything. Her goal? To create a range that would count in all of the essentials that a girl needs, at a price she can actually afford. To put it in her own words, she wanted to create products that would ensure "everyone can afford their most beautiful skin".
This type of collaboration is exactly what we need today. We can get through magazines and websites, even YouTubers and bloggers, amazing skincare products recommendations, but how many times did you fall in love with one of them and, when tracking it down on the internet, realized that in order to afford it, you would need to quit eating for a week? It happens to me all the time, and as a blogger but also a girl lost with her future graduated student looking for internships, I find myself almost every time having to choose, buying one expensive product a month, sometimes regretting it, and feeling sorry for my stupid self who would buy everything that has been well sold by a YouTuber I admire. I trust people such as Alex Steinherr, who have worked their whole career in the beauty industry, but who are also down to earth and understand that the perfect skin sold by influencers is not something every body can afford. Instead of frustrating us by collaborating with a luxury skincare brand, she has put all of her experience in products that girls, from all over the world, could purchase and afford, without having to restrain themselves, or kill their weekly budget. Steinherr made our dreams come true, luxury is now available even for girls who you are on a budget.
xo
Amy
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